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FROM IDEA TO CONCEPT TO BRAND

NBLN
CREATIVE CONSULTANCY
THE NETHERLANDS

  • Strategic product & concept development
  • Target-oriented sourcing worldwide
  • Brand & style positioning
  • Trend analysis & market insight
  • Colour & material strategy
  • Branding & storytelling
  • Collection building & assortment strategy
  • Creative Direction from idea to shop floor
  • LinkedIn - Grey Circle

© 2025 NBLN Creative Consultancy.com

creative direction

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TODAY'S CHALLENGES;

  • Imbalance in collection construction and unclear style segments.

  • Outdated price pyramid and collection matrix that no longer match the target audience.

  • Remote development requires more strategic preparation.

  • High transportation costs require sharper assortment choices.

  • Sample development requires time and resources, often with no return.

  • Too many items perform below standard or are past their life cycle.

  • Your target audience misses the value of a carefully curated collection.

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NBLN Creativity Consultancy helps your collection and brand bring back focus and impact

© 2025 NBLN Creative Consultancy.com

Your callenges
Our solutions

SOLVING THE ENTIRE PROCESS!

MARKET
KNOWLEDGE
IDEAS

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ADVICE
PLAN
TIMEFRAME
DNA
PROFILE
TREND ANALYSIS

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CONCEPT
DEVELOPMENT
PRODUCT
DEVELOPMENT
SOURCING
SUPPLIERS
COLLECTION
BRANDING
LAUNCH!

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COLLECTING
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  1. Innovative ideas that surprise; We bring fresh, creative angles that make your collection distinctive and relevant.

  2. Concepts that touch your customer; We develop exciting, target group-oriented items that add experience and activate buying power.

  3. Consistent style experience; With visual guidelines, we create recognition for both customer and team.

  4. Development with impact; We create unique items that perfectly match your brand DNA in terms of design, price, quality and appearance.

  5. A clear collection matrix; We bring structure to your collection with a clear balance between styles, price points and functions.

  6. Remote professional support; From briefing to specifications, we take the entire product development process off your hands.

  7. Targeted growth strategy; We identify opportunities and translate them into a concrete roadmap for sustainable growth.

  8. Project management with focus; From idea to launch: we develop an action plan with achievable deadlines and budget control.

  9. A brand with meaning and experience; We help you build a brand story that touches and engages both your customer and end consumer. 

And, last but not least; 

10. Always solution-oriented; Whatever the challenge - we think in terms of possibilities. Result-oriented, with vision and creativity.

OUR 10 BEST POSSIBLE SOLUTIONS FOR YOUR COLLECTION AND BRAND;

NBLN creative consultancy

© 2025 NBLN Creative Consultancy.com

Gallery
NBLN Creative Consultancy B.V sourcing-furniture-industry-in-Vietnam

Sourcing with a specialization in import from Vietnam, offering capabilities for mass production.

Redefining the iconic Boerenbont pattern

Contemporary twist of the iconic 'Boerenbont' pattern – preserving its recognizable charm while translating it into a modern visual language and color palette.

NBLN Creative Consultancy B.V sourcing collectables

idea, concept developments and branding for the Santaville 2024 collection

NBLN Creative Consultancy B.V sourcing specialised Vietnam

A large network of reliable suppliers in Asia

NBLN Creative Consultancy B.V product development collectables

idea, concept developments and branding for the Santaville 2024 collection © NBLN Creative Consultancy B.V.

NBLN Creative Consultancy B.V concept development teapot

Design and engineering next-generation tea concepts. © NBLN Creative Consultancy B.V.

NBLN Creative Consultancy B.V concept development multifunctional plant stands

Design of multifunctional plant stands. © NBLN Creative Consultancy B.V.

NBLN Creative Consultancy B.V concept development pottery

Surprising design pot series © NBLN Creative Consultancy B.V.

NBLN Creative Consultancy B.V concept development pots & vases

Surprising design pot series © NBLN Creative Consultancy B.V.

NBLN Creative Consultancy B.V concept development teapots

Shaping and engineering contemporary tea concepts. © NBLN Creative Consultancy B.V.

NBLN Creative Consultancy B.V concept development mini prelit trees

Innovative ideas for prelit artificial Christmas trees © NBLN Creative Consultancy B.V.

NBLN Creative Consultancy B.V ideation collectables

Contemporary and original items for the brand Santaville. © NBLN Creative Consultancy B.V.

NBLN Creative Consultancy B.V concept development ceramic pots & vases

Design in concept of pottery © NBLN Creative Consultancy B.V.

NBLN Creative Consultancy B.V concept development & branding collectables

idea, concept developments and branding for the Santaville 2024 collection © NBLN Creative Consultancy B.V.

NBLN Creative Consultancy B.V concept development candleholder

Pure design of ceramic candlesticks © NBLN Creative Consultancy B.V.

NBLN Creative Consultancy B.V brand development collectables

Branding, concept development and the exclusive Santaville collection of collectibles © NBLN Creative Consultancy B.V.

NBLN Creative Consultancy B.V concept development and technical elaboration

Scandinavian design in a contemporary concept. © NBLN Creative Consultancy B.V.

NBLN Creative Consultancy B.V sourcing Vietnam

Sourcing specialist in Vietnam with 200+ suppliers in homedeco and lifestyle. Expertise in ceramics, polyresin, polystone, polyfiber, cement, metal, wood, veneer, basketry, and paper pulp—crafted into pots, home décor, and (small)furniture.

NBLN Creative Consultancy B.V sourcing-trading-exporting-furniture-goods-vietnam

Sourcing specialist in Vietnam with 200+ trusted homedeco suppliers. Already embraced by leading retailers like Zara Home, Pottery Barn, Aldi, TJ Max and John Lewis.

Many years of senior experiences

Working for A class international companies and additional tasks for Nimeto Utrecht a creative education.

Connecting the world!

Creating collections worldwide with a strong network of reliable partners

working on the spot

come to perfect solutions together with the supplier and develop your new collections.

NBLN Creative Consultancy B.V concept development teapot and mugs

Shaping and engineering next-generation tea concepts. © NBLN Creative Consultancy B.V.

fine-tune the first samples with the supplier

A small detail can make a big difference between success and an average item. copyright; NBLN Creative Consultancy B.V.

Gina Da design

Design and product development of concepts for the set table and homedeco. © NBLN Creative Consultancy B.V.

Concept for a top brand store

Initial concept for a high-end brand experience center covering events, jewelry, tastings, and more. © NBLN Creative Consultancy

concept for a top brand store

Initial concept for a high-end brand experience center covering events, jewelry, tastings, and more. • © NBLN Creative Consultancy

advisory additional tasks for NIMETO Utrecht

Active member of Nimeto’s Advisory Board, Innovation Council, External Examination Committee, and Guest Lecturer for the Excellence Program.

Moodboard for seasonal tableware

Sparkling and colorful moodboard for a tableware collection • © NBLN Creative Consultancy

Moodboard casual bed linen

Moodboard 'casual' for a German home fashion brand • © NBLN Creative Consultancy

kidsconcept Intratuin HQ

children's concept for outside playing, trampoline, playhouse, birdhouse, play cushion, boots, garden tools, picnic table etc etc • © NBLN Creative Consultancy

BREDEMEIJER GROUP

Shaping and engineering next-generation tea concepts. © NBLN Creative Consultancy B.V.

DNA Fair Trade collection

DNA profile for a contemporary, sustainable collection built on fair trade values. • © NBLN Creative Consultancy

Concepting

Unveiling the first samples of our debut fair trade collection for mass retail!

Sustainable concept

Innovative furniture concepts for plants, seamlessly crafted to fit a sustainable retail vision. • © NBLN Creative Consultancy

NBLN Creative Consultancy Mood

Inspiring moodboard shaping the spirit of a new outdoor collection. © NBLN Creative Consultancy

VANCOUVER tableware series

• ML living tableware • 4 plates • 4 bowls and a mug • handcrafted outlook, executed with reactive glazes • © NBLN Creative Consultancy

HEMA Amsterdam

Distinctive concept ideas for HEMA. © NBLN Creative Consultancy

NBLN creative consultancy DNA urban

DNA profile with concepts for "shared dining" © NBLN Creative Consultancy

SYDNEY tableware series

A refined tableware set — plates, bowls, and a mug — brought to life with rich, reactive glazes. • © NBLN Creative Consultancy

Design NBLN Creative Consultancy

Distinctive product development for stackable cutting boards. © NBLN Creative Consultancy

NBLN creative consultancy finishes

Inspirational guidance for a ceramic collection. © NBLN Creative Consultancy

NBLN creative consultancy DNA profile new lifestyle brand

DNA profile for Intratuin HQ the Netherlands © NBLN Creative Consultancy

NBLN • moodboard modern style

Inspirational moodboard for a modern atmosphere © NBLN Creative Consultancy • for inspirational use only!

NBLN creative consultancy Bongo fibrestone pot

Designing and developing of in- & outdoor pots. © NBLN Creative Consultancy

NBLN Creative Consultancy moodboard

Style guidance for a retail collection. for inspirational use only! © NBLN Creative Consultancy

NBLN Creative Consultancy OPERA

Concept of lifestyle items for a lifestyle brand © NBLN Creative Consultancy

• 2016 ESSENZA premium line

Creative direction of the ESSENZA premium line. © copyright and styling; Essenza Home B.V. photography; Alexander van Berge

Creative direction Essenza Connect

Streamlining the collection from 244 to 72 SKU's, ESSENZA introduces a new bath line featuring a blend of textures and structures. Subtle colors and textures that effortlessly mix and match. © Copyright and Styling: Essenza Home B.V.

Design MICA Tusca pot

A timeless classic: millions of pots sold! Design and product development of the iconic Tusca shape for the Mica brand.

Appearance new Edelman building

2014 - Created mood boards for the atmosphere, materials and look of Edelman B.V.'s new building.

2015 New building Edelman B.V.

Creative appearance, material and color use for the new showroom • offices • restaurant of 8800m2 for Edelman B.V.

Sourcing and product development

Working directly with leading suppliers in Asia and Europe to create exclusive home deco collections.

GET IN ToUCH!

contact

NBLN Creative Consultancy B.V.

Gouda, the Netherlands

 

MOB: +31 6 2013 9314​

eric.nobelen@nbln-creativeconsultancy.com

  • LinkedIn - White Circle

Thanks for your message, I'll try to reply as soon as possible. Regards Eric Nobelen

• Chamber of Commerce: 73394165  • VAT number; NL859509485B01

© 2025 NBLN Creative Consultancy.com

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