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NBLN

CREATIVE CONSULTANCY

CREATIVITY IN COMBINATION WITH STRUCTURE
IDEA > INNOVATION > ADVICE > CONCEPT- & PRODUCT DEVELOPMENT > DESIGN > MOOD > BRANDING > PROJECT MANAGEMENT WITH AN ADDED VALUE
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ABOUT

NBLN!

“the starting point should not be what it costs you,

but what it will bring you!”

I am Eric Nobelen and since my youth I have been passionate about interior designlifestylecolorsdesign and fashion.

 

Fortunately, I was able to combine my passion with my work and at NBLN Creative Consultancy we enjoy coming up with renewing ideas and innovations for our customers.

It is very satisfying to design and develop unique products and concepts based on a predefined mood, with which we give your collection the right framework.

Distinctive items in your collection are an added value, because from that moment the price of an item becomes less relevant, because there is no comparison in the market!

With over 20 years of senior experience with leading players (> 50-100 Mio.) in the lifestyle market, we can take over the entire creative process for you, whereby the original idea, the commercial value and the story behind your collection are leading.

NBLN Creative Consultancy helps you in a pragmatic and practical way with an original idea, the necessary innovation of your product, concept developmentdesign

moodcolorpalettescollectionframespricepyramids 

and, on request, even with sourcing.

When everything is ultimately satisfactory, then we can start building your own brand that generates extra value for your company, in accordance with a previously agreed plan of approachtime frame and budget.

The starting point is always what it ultimately delivers to you as a customer.

NBLN Creative Consultancy B.V. has been working independently for retail chains, importers, exporters and manufacturers in Europe, USA and Asia since 2017.

 Do you need more information about our skills, references, experiences or how we can help you distinguish your collection or brand from the competition?

View the resume and the gallery on our site and contact us directly for a conversation with a non binding cup of coffee.

 
 

WE relieve you of the ENTIRE CREATIVE PROCESS

FROM IDEA TO CONCEPT TO YOUR OWN BRAND!

We help you with;

 

• an innovative idea that serves as the basis for your concept or collection.

 

• the necessary innovation that helps you distinguish your collection from the competition.

 

• stylepositioning; a clear direction for your collections by defining the DNA of 

the different styles you work with to avoid overlap in your product portfolio 

and properly position your themes.

 

• compiling custom made trendbooks or moodboards as a guide to compose 

your collection and to define the trendsstyletargetgroupshapes and colors.

 

contemporary product- and concept development with a proven added value based on your mood, with which you can optimally distinguish yourself in the market compared to the competition.

 

• the development, sampling and shipping of items that are really included in the collection, which ultimately yields significant cost savings for you.

 

redefining and restyling your products at the end of their lifecycle, so that they can generate years of new sales and thus additional turnover.

 

• competent sources in both Asia and Europe based on quality, costs and trends to put together your collection.

 

• advice to organize your collection using a collection matrix, so you can make choices and your customer can choose more easily between a multitude of articles.

 

• the manufacture of a price pyramid for a balanced composition and price structure of your collections.

 

• collecting to avoid duplications and mismatches in your collection.

 

• branding based on years of practical experience in building and working with international A brands (including MICA, Casa Vivante, ESPRIT, Marc O'Polo, ESSENZA)

 

• creating an interior with the right atmosphere with a surprising interior design, so your collection actually gets the attention it deserves.

 

• tips for displaying your collection and concepts in such a way that the related 

story is clearly communicated.

 

• creative strategies and analyzes; which collections and/or styles are relevant for your company, which items do you really need and which products add something?

 

• practical solutions to bring your projects to an efficient and successful conclusion and last but not least within the agreed budget!

 

All of the above disciplines are carried out by NBLN Creative Consultancy in a pragmatic and practical manner.

In this way we have already built up a sustainable customer profile.

NBLN creative consultancy
 
many years of senior experiences

working for A class international companies and additional tasks for Nimeto Utrecht a creative education.

connecting the world!

a large network all over the world

working on the spot

come to perfect solutions together with the supplier and develop your new collections.

fine-tune the first samples with the supplier

a small detail can make a big difference between success and an average item copyright; NBLN Creative Consultancy B.V.

concept of distinctive pottery for Ceramic Industry Limburg, made in Europe

Special pot series in which the bowl continues subtly in the shape of the pot. Of course, the pot and the bowl can also be styled separately. copyright; NBLN Creative Consultancy B.V.

Gina Da design

Design, product development of a concept for tableware with f.e. a water carafe and wine cooler. © NBLN Creative Consultancy B.V.

concept for a top brand store

sketch phase for a top class brand experience center for a concept for events, weddings, jewelry, tastings, accessories etc etc • © NBLN Creative Consultancy

concept for a top brand store

sketch phase for a top class brand experience center for a concept for events, weddings, jewelry, tastings, accessories etc etc • © NBLN Creative Consultancy

advisory additional tasks for NIMETO Utrecht

active member of; advisory committee companies Nimeto, innovation council Nimeto, external examiner, guest lecturer excellence program Nimeto

BREDEMEIJER Group

design and technical development of a teapot with matching tea cup. © NBLN Creative Consultancy B.V.

moodboard for seasonal tableware

fresh, sparkling, colorful and a summer feeling as base for a tableware collection • © NBLN Creative Consultancy

moodboard casual bed linen

moodboard 'casual' for a German home fashion brand • © NBLN Creative Consultancy

kidsconcept Intratuin HQ

children's concept for outside playing, trampoline, playhouse, birdhouse, play cushion, boots, garden tools, picnic table etc etc • © NBLN Creative Consultancy

kidsconcept Intratuin HQ

children's concept for outside playing, trampoline, playhouse, birdhouse, play cushion, boots, garden tools, picnic table etc etc • © NBLN Creative Consultancy

BREDEMEIJER GROUP

design and technical development of a teapot with matching tea cup. © NBLN Creative Consultancy B.V.

DNA Fair Trade collection

DNA profile for a new contemporary, sustainable branded collection to be built according to fair trade values • © NBLN Creative Consultancy

concepting

first samples of the first fair trade collection for mass retail!

sustainable concept

concept of furniture for plants fitting in a sustainable concept for retail • © NBLN Creative Consultancy

NBLN Creative Consultancy Mood

Moodboard for an outdoor collection for inspirational use only! © NBLN Creative Consultancy

VANCOUVER tableware series

• ML living tableware • 4 plates • 4 bowls and a mug • handcrafted outlook, executed with reactive glazes • © NBLN Creative Consultancy

SYDNEY tableware series

• ML living tableware • 4 plates • 4 bowls and a mug executed with reactive glazes • © NBLN Creative Consultancy

HEMA Amsterdam

Distinctive concept ideas for HEMA plant- and flower designs. © NBLN Creative Consultancy

NBLN creative consultancy DNA urban

DNA profile for an importer/exporter with concepts for "shared dining" © NBLN Creative Consultancy

Design NBLN Creative Consultancy

Distinctive product development for stackable cutting boards. © NBLN Creative Consultancy

NBLN creative consultancy finishes

NBLN Creative Consultancy • inspirational guidance for a ceramic collection. © NBLN Creative Consultancy

NBLN creative consultancy DNA profile new lifestyle brand

NBLN Creative Consultancy • guidance a a reputable retailchain to building its own lifestyle brand; plan of approach, timeline, DNA profile, guidebook, product development. © NBLN Creative Consultancy

NBLN • moodboard modern style

moodboard for a modern atmosphere © NBLN Creative Consultancy • for inspirational use only!

NBLN creative consultancy Bongo fibrestone pot

NBLN Creative Consultancy • design in- outdoor pot fibrestone. © NBLN Creative Consultancy

NBLN Creative Consultancy moodboard

NBLN Creative Consultancy • style guidance for a retail collection. for inspirational use only! © NBLN Creative Consultancy

NBLN Creative Consultancy OPERA

concept of lifestyle items for a re-activated lifestyle brand © NBLN Creative Consultancy

• 2016 ESSENZA premium line

creative direction of the ESSENZA premium line. © copyright and styling; Essenza Home B.V. photography; Alexander van Berge

creative direction Essenza Connect

Introduction of a new bath line ESSENZA Connect with a mixture of textures and structures. The subtle colors and textures all can be mixed up together! © copyright and styling; Essenza Home B.V. photography; Alexander van Berge

design MICA Tusca pot

• design and product development of the popular Tusca shape.

Appearance new Edelman building

2014 • moodboards for atmosphere, use of materials and appearance of the new building of Edelman B.V. architect; Aaldert van der Smit.

2015 New building Edelman B.V.

Creative appearance, material and color use for the new showroom • offices • restaurant of 8800m2 for Edelman in Reeuwijk

Casa Vivante Maison & Objet, Paris

1998-2015 • Responsible for the creative appearance of the booths of Edelman B.V.

Sourcing and product development

developing collections on the spot with suppliers in Asia and Europe for all home deco collections for Edelman B.V.

2004 • lifestyle collection eMOTION

product development of this lifestyle collection, branding, corporate, experience, design and styling of the stand at Maison & Objet, Paris

 GET IN ToUCH! 

contact

NBLN Creative Consultancy B.V.

Gouda, the Netherlands

 

MOB: +31 6 2013 9314​

eric.nobelen@nbln-creativeconsultancy.com

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Thanks for your message, I'll try to reply as soon as possible. Regards Eric Nobelen

 • Chamber of Commerce: 73394165  • VAT number; NL859509485B01